GEO and AEO: what actually changes about how you write
Generative and answer engine optimization aren't a new toolset — they're a reason to change how content gets structured. Here's what's actually different.
Organic Growth Marketer
Organic growth marketer. Writing about SEO, Local SEO, GEO, and AEO.
Four years of agency-side SEO and growth marketing across FMCG, BFSI, Travel, B2B. This is where I keep a record of the work and write about what's actually changing in search — Local SEO, GEO, AEO, and organic growth in general.
Brands I've worked with
- Mars Petcare
- Pedigree
- IAMS
- Whiskas
- HDFC Bank
- MakeMyTrip
- Airtel
- Mirae Asset
- PSA India
- CFO Bridge
- Centrum
- QI Spine
What I write and work on
Organic growth strategy
Turning SEO from a checklist into an actual growth channel — tied to traffic that compounds, not traffic that stops the moment spend stops.
Local SEO
Location pages, listings, and citations that get multi-location and single-market brands found in the map pack and local results.
GEO (Generative Engine Optimization)
Structuring content and entities so brands show up inside AI Overviews, ChatGPT, and other generative answer engines — not just the traditional ten blue links.
AEO (Answer Engine Optimization)
Writing and structuring content to directly answer the question being asked, so it gets pulled into featured snippets and AI-generated answers.
Website builds & migrations
Working with dev and design teams so sites ship fast and crawlable from day one, and don't lose organic equity during a migration or replatform.
Site management
The ongoing, less glamorous side of SEO — technical health, content upkeep, and making sure a site keeps earning traffic long after launch.
Recent posts
All posts →Why traffic that lasts beats traffic you rent
Paid channels stop the moment you stop paying. Here's how I think about building organic growth that compounds instead.
The Local SEO basics that still get ignored
Most local SEO problems aren't exotic — they're an unclaimed listing, inconsistent NAP data, or zero review strategy. Here's the order I actually fix them in.
Want to talk shop, or just say hi?
I'm easiest to reach by email — or tell me what you're working on and I'll get back to you.