Arjun R Sharma is an organic growth marketer working across FMCG, BFSI, travel, and B2B. Portfolio and writing on SEO, Local SEO, generative engine optimization (GEO), and answer engine optimization (AEO).https://arjunrsharma.com/https://arjunrsharma.com/blog/geo-aeo-what-actually-changes/https://arjunrsharma.com/blog/geo-aeo-what-actually-changes/Generative and answer engine optimization aren't a new toolset — they're a reason to change how content gets structured. Here's what's actually different.Sat, 05 Sep 2026 00:00:00 GMThttps://arjunrsharma.com/blog/why-traffic-that-lasts-beats-traffic-you-rent/https://arjunrsharma.com/blog/why-traffic-that-lasts-beats-traffic-you-rent/Paid channels stop the moment you stop paying. Here's how I think about building organic growth that compounds instead.Tue, 01 Sep 2026 00:00:00 GMThttps://arjunrsharma.com/blog/local-seo-basics-that-still-get-ignored/https://arjunrsharma.com/blog/local-seo-basics-that-still-get-ignored/Most local SEO problems aren't exotic — they're an unclaimed listing, inconsistent NAP data, or zero review strategy. Here's the order I actually fix them in.Tue, 18 Aug 2026 00:00:00 GMT