Personal Branding
Own what people find when they search your name.
Clients, employers, investors and journalists will search for you. Personal branding makes sure they — and AI tools — find the right story.
What personal branding means here
This isn't about becoming an influencer. It's about making sure that when someone searches your name, the results are yours, accurate, and working for you — your own site, a strong LinkedIn profile, your writing and your expertise.
It's the same discipline as organic search, applied to a person instead of a company.
What I help with
Personal website
A fast, well-structured site on your own domain that ranks for your name and explains what you do.
Name search audit
What Google and AI tools show for your name today, and what needs to change.
LinkedIn presence
A profile and posting approach that supports how you want to be known.
Content & thought leadership
Writing that builds topical authority and gives people — and AI — something to cite.
Entity & schema setup
Person schema, consistent profiles and the signals that help search engines understand who you are.
How it works
Audit
Search your name across Google and AI tools and see what comes up.
Define
Decide what you want to be known for, and for whom.
Build
Set up the site, profiles and structured data.
Grow
Publish consistently and keep the results moving in the right direction.
Personal branding FAQs
Who is personal branding for?
Founders, executives, consultants, creators and professionals whose name matters to their next client, job, investor or opportunity.
Do I need my own website if I have LinkedIn?
It helps a lot. LinkedIn is rented space; a personal site on your own domain is an asset you control and one search engines can clearly connect to you.
Can you help me show up in AI answers about me?
Yes, that's part of it. Consistent profiles, clear entity information and published expertise make it more likely AI tools describe you accurately.
Get help with personal branding
Tell me who you are and how you'd like to be known.